The idea behind Joy Division came from a simple need: finding natural active wear stylish and comfortable enough to go beyond our fitness activities, throughout our busy, multi-tasking days. Have you ever asked yourself about the materials of which sport clothing are made? Most of them are made of petrol; but we don’t like it and want to change it! We are back to natural and want you to enJoy it! Our obsession is to design petrol-free collections. Our pieces must represent everything for which we stand: raw materials, casual yet sensual and refusing all synthetic materials (...).We'll never put profit first, we'll never compromise on materials, and as soon as we stop having fun, we'll stop the business.